This is one of the first examples that demonstrates how blockchain technology will disrupt and yet evolve our society in a more ethical and transparant way.
As the popularity of this kind of solution grows, it will be seen in the food and any goods industry as a compulsory standard to prove the authenticity and ethics of your supply chain. Not to do so will eventually become a business killer.
You can read the full article and video here:
http://www.bbc.co.uk/news/business-38773878

The woman who uses blockchain technology to prove where food comes from.